Last updated 30 April 2026 — refreshed weekly with current competitor pricing.
If you're a UK professional shopping for AI headshots, two services keep appearing in your search results: HeadshotPro, the category's best-known name, and Profyle, the UK-built alternative. Both turn a set of selfies into studio-quality headshots in hours rather than days. The differences sit underneath: where the company is based, what currency you pay in, how your biometric data is handled, and how the output is tailored to UK professional contexts.
This page sets the two side-by-side without spin. Where HeadshotPro is the better choice, we'll say so. Where Profyle has the edge, we'll explain why.
If you're based in the UK and you want clear GBP pricing, UK GDPR with an ICO-registered controller, and headshot styles built around UK professions (estate agents, solicitors, NHS staff, accountants), Profyle is the natural fit. If you need the longest track record and don't mind paying in USD with FX exposure, HeadshotPro is a credible choice — they've delivered millions of headshots since 2021.
| What you care about | Profyle | HeadshotPro |
|---|---|---|
| Price — entry tier | £29 (40 headshots) | $29 (~£23) — number varies |
| Price — mid tier | £39 (80 headshots) | $39-49 (~£31-39) |
| Price — top tier | £49 (120 headshots) | $59-79 (~£47-63) |
| Currency | GBP — what you see is what you pay | USD — your bank adds an FX margin |
| Country of operation | United Kingdom | Netherlands |
| Data controller | Reader Digital Ltd, Companies House 17078748 | HeadshotPro BV (Netherlands) |
| UK GDPR compliance | Yes — ICO registered (C1906880) | EU GDPR — UK data passes through adequacy decision |
| Selfies needed | 10–15 | 15–20 |
| Output count | 40 / 80 / 120 across tiers | 40 / 70+ / 100+ |
| Delivery time | 1–24 hours by tier | ~10 minutes to 2 hours |
| Profession-specific looks | Yes — 9 UK niches built in | Generic professional / corporate styles |
| Likeness guarantee | Yes — free redo, then full refund | Refund if no profile-worthy result |
| Selfie data deletion | 30 days | 7 days (input) / 30 days (output) |
| Founded | 2025 (Reader Digital Ltd) | 2021 |
| Best for | UK pros wanting clarity, GBP pricing, profession-specific styles | Volume buyers, fastest possible turnaround |
HeadshotPro publishes prices in US dollars. That means your final cost depends on the exchange rate the day your card is charged plus your bank's foreign-transaction fee — most UK debit and credit cards add 2.75–2.99% on USD purchases. A quoted $29 turns into roughly £23–24 once you factor that in. Their mid-tier hovers around $39–49, top tier $59–79.
Profyle is built for the UK market. Pricing is published in GBP and Stripe charges your card in GBP. Standard is £29 for 40 headshots, Professional £39 for 80, Premium £49 for 120. There's no FX surprise on your statement, no extra bank charge, no rounding loss.
On a like-for-like 80-image package, Profyle (£39) and HeadshotPro (~£31–39 once converted) are within a few pounds of each other. The deciding factor isn't headline price — it's whether you want certainty in GBP or you're comfortable with a USD charge that fluctuates.
HeadshotPro is genuinely fast. Their marketing line is "70+ headshots in as fast as 10 minutes" and on a normal-load day they hit it. That speed is one of the best things about their product.
Profyle is competitive but not the fastest. Standard tier targets 24 hours. Professional targets 4 hours. Premium targets 1–2 hours. We deliberately don't promise 10-minute turnaround because our quality-assurance pipeline runs every output through hand-detection and face-likeness checks before sending it out, and that takes time. If you need the absolute fastest turnaround and you're not particular about which provider, HeadshotPro wins on speed.
If you want your headshots within the same working day and you'd like them to have been QA'd before they hit your inbox, Profyle Professional is the closer match.
This is where the two services genuinely diverge.
HeadshotPro is a Dutch company. Your selfies are processed by HeadshotPro BV under EU GDPR, with subprocessors typically in the US. UK personal data flows out under the UK government's adequacy decision for the EU and the EU-US Data Privacy Framework. That's lawful — but it's also a longer chain of custody than many UK organisations want, especially in regulated sectors.
Profyle is registered with the UK Information Commissioner's Office under registration C1906880. The data controller is Reader Digital Ltd, a UK company. Selfies are processed under UK GDPR. Originals are deleted within 30 days. If your trust, chambers, or compliance team has a question, they're asking a UK company about UK data law.
For solicitors, NHS staff, and anyone whose employer has views about cross-border data transfers, that's a real difference. For self-employed consultants who don't think about it, it's a wash.
HeadshotPro offers categories like "corporate", "executive", "actor", "realtor", "LinkedIn". They're broad and they look good. They're built for an international audience — predominantly US.
Profyle ships nine profession-specific style sets aimed at UK professional contexts: estate agents (Rightmove-ready), solicitors (Chambers-style), NHS staff (uniform-aware), teachers and academics, accountants (ICAEW/ACCA profiles), corporate teams, recruiters, consultants, and university applicants. The styling — outfits, backgrounds, lighting, framing — is tuned to what each of those contexts looks like in the UK. A Rightmove headshot doesn't look the same as a Zillow realtor headshot.
If your photo is going on a UK estate agency website, a Chambers profile, or an NHS trust staff directory, the profession-specific tuning is the part most likely to save you a redo.
You should pick HeadshotPro if you want the fastest possible turnaround, you don't mind paying in USD, you're not in a regulated UK sector that cares about where your biometric data lives, and you value six years of operating history. They're a real product run by a small company that has shipped a lot of headshots, and there's no reason to talk you out of using them if those things matter most.
Pick Profyle if you want GBP pricing without FX guesswork, your professional context is specifically UK (estate agency, law, NHS, education, accountancy, recruitment), you'd rather your selfies sit with an ICO-registered UK controller, and you'd like the option to redo your set free if the first pass isn't quite right. The speed gap on Premium is small. The data and profession-fit gaps aren't.
HeadshotPro is the bigger, faster generic option. Profyle is the UK-tuned alternative. If price is identical once you've converted USD to GBP, the deciding factor is which of those two descriptions matches the photo you actually need to take. For a Rightmove listing, a Chambers profile, an NHS trust bio, or a UK accountancy firm directory, Profyle's UK-specific styling is what you'd commission a UK studio for if you had the time and budget. For a generic LinkedIn refresh where you don't care about country fit, either works.
Pricing accurate as of 30 April 2026. This page auto-refreshes weekly. We're not affiliated with HeadshotPro and this comparison is written from public information available at headshotpro.com.
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